I read this question today on the WSJ website about the new Benetton Unhate ad campaign. I first noticed the images on my facebook feed this morning and thought they were a prank from some photoshopper with too much time in his hands. The images are supposed to "stimulate reflection on how faith, ideas and politics, even when they are divergent, must still lead to dialogue or meditation". I doubt I will be buying anything from the brand (or any other brand for that matter) just because of a racy ad campaign, but I've got to hand it to them for making this comeback. Whether you hate or praise the idea, benetton sure knows there is no such thing as bad publicity. I'm pretty sure I'll have nightmares tonight about Obama kissing a bunch of people. Please, no tongue Mr. President.
Check out the rest of the campaign here.
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