Disclaimer: I know this isn't twitter, but I love hashtags. Though, never more than three for every 140 characters.
Speaking about twitter, the inspiration for today's post comes from the account @whitegrlproblem. It's an endless stream of useless funny twits about an anonymous girl's problems with boyfriends, diets and shopping. Sample tweet: Rehab is all about the spa. It's hard to heal if your skin is in a bad place ...So it's borderline obnoxious, but I need my funny every once in a while and I used to be a fan of The Hills. Of course, these kinds of problems do not bother only those light of skin, it all comes down to how deep your pockets are.
To be white, rich and full of problems
This will probably never happen to me though I secretly wish it did: too many clothes, not enough space to put them in. Too many evening gowns? Have Manolo's overfilling your closet? Can't find your bed because it's hidden under next season's collections? Have no fear, Vault Couture is here! The company is a luxury and secretive wardrobe organisation service, which will store your Chanel for a fee. It's a secret because you must be invited to join, and all of the members are given aliases to make it harder for other's who might try to steal your couture. It's an actual shopping secret society:
The company was founded by Mounissa Chodieva, a London-based Kazakh who is also head of investor relations at a multinational corporation, after she realised she was overwhelmed by her own wardrobe. It’s not exactly a universal problem, but one that seriously wealthy, jet-setting individuals need a solution to. She says: “My family has several homes, I have a lot of clothes, I work, I travel and I came to a point where I didn’t know where anything was or what I owned.
Most female clients, however, focus on wardrobe rationalisation in their own home. “Vault organised my Hermès bags in London from every colour to every date of purchase,” says Mary, an American with homes in New York and London. “They sent someone to organise my New York closet, too. My evening gowns are stored in the vault, and recently I was in the south of France and had a last-minute benefit to attend in Monaco. So they flew out my dress: I had given them a deadline of 5pm and it arrived at 3pm.”
Please give me a minute while I pick my jaw up from the floor. You keep shopping rich ladies, I've heard it's good for the economy...
You can read the whole article from the Financial Times here.
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